Concept Creation
Creative Direction
Design Direction
Gatorade wanted to us to develop a series of commercials that would act as visual metaphors and covey the benefits of their newly created product called Recover. Gatorade Recover is packed with protein to help aid recovery, so it's perfect for after a tough, physical game. Inspired by my love of Superheroes I created this conceptual piece that would follow LT as he enters the tunnel to head to the locker rooms. However, as he walks through the tunnel, he would be drinking Recover and regenerating for the next big game.

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