Gatorade
Details
Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
Information
Gatorade wanted us to develop a series of commercials acting as visual metaphors and covey the benefits of their newly created Recover product. Gatorade Recover is packed with protein to help aid recovery, so it's perfect after a challenging physical game. Inspired by my love of Superheroes, I created this conceptual piece that would follow LT as he enters the tunnel to head to the locker rooms. However, as he walks through the tunnel, he would be drinking Recover and regenerating for the next big game.
Gatorade wanted us to develop a series of commercials acting as visual metaphors and covey the benefits of their newly created Recover product. Gatorade Recover is packed with protein to help aid recovery, so it's perfect after a challenging physical game. Inspired by my love of Superheroes, I created this conceptual piece that would follow LT as he enters the tunnel to head to the locker rooms. However, as he walks through the tunnel, he would be drinking Recover and regenerating for the next big game.
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