Details
Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
User Experience Design
Information
We created an integrated marketing campaign to promote the 54th Grammys Awards. The campaign featured print, outdoor, digital, TV, a mobile app, and an interactive microsite that used user data to visualise music and show how it moves us. Loved this as it had so many moving parts and all worked together in a visually cohesive way.



Interactive Microsite
The website allowed users to choose the music that speaks to them. The website would then analyse the track and create a custom interactive visual.


Mobile iOS App
The App gave users the ability to have a similar experience like the microsite.





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