Nike
Details
Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
Information
For Melo's 10th shoe launch, we created an experience that brought his Jordan family to a unique dinner party. We invited all his close family and friends, people he knew from the beginning of his career. They would ask him questions and discuss this career. The aim was for his answers to be authentic and give fans unprecedented access into Melo's early life and basketball career.
For Melo's 10th shoe launch, we created an experience that brought his Jordan family to a unique dinner party. We invited all his close family and friends, people he knew from the beginning of his career. They would ask him questions and discuss this career. The aim was for his answers to be authentic and give fans unprecedented access into Melo's early life and basketball career.
Digital & Social
We also created beautiful cinemagraphs from footage from the shoot. We placed these on various digital and social media platforms.
We also created beautiful cinemagraphs from footage from the shoot. We placed these on various digital and social media platforms.
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