Concept Creation
Creative Direction
Design Direction
User Experience Design
Sonos and Apple music wanted to prove the hypothesis that music played out loud could change the way people connect at home. We created this real-life experiment and surveyed 30,000 people from eight different countries around the world – Australia, Canada, France, Germany, The Netherlands, Sweden, the United Kingdom and the United States. We also engaged influencers to take part to drive awareness. This project was launched as part of Apple music and Sonos partnership.

Digital & Social 
Thirty families 24/7 over two weeks will create a lot of content, about two years worth. The idea was to put most of it out in fun bitesize chunks. Each chunk would be from a family and portray a key finding from the study. Created to be informative and fun, we developed an editing style that enhances each families personalities. Using Newsroom processes and methodologies we created a system that allowed us to edit, design and uploaded all this content to Tumblr site in 4 days. Each piece of content was created to be shared on Tumblr and social media.


Tumblr experience

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