Details
Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
User Experience Design
Information
This campaign was created to promote the Beats by Dre Solo 2. The campaign aimed to start a movement that would ignite social media and get people excited about the Solo 2. Utilising the new Slow-mo iPhone feature we devised an idea that would be the perfect self-expression platform for the audience. We also created a competition trying to find the most created renditions of the solo selfie and promoted it with fun films featuring international influencers.



Digital & Social
We created a campaign destination that would house all the videos created by the movemnt. 








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