Details
Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
User Experience Design
Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
User Experience Design
Information
This campaign was created to promote the Beats by Dre Solo 2. The campaign aimed to start a movement that would ignite social media and get people excited about the Solo 2. Utilising the new Slow-mo iPhone feature we devised an idea that would be the perfect self-expression platform for the audience. We also created a competition trying to find the most created renditions of the solo selfie and promoted it with fun films featuring international influencers.
This campaign was created to promote the Beats by Dre Solo 2. The campaign aimed to start a movement that would ignite social media and get people excited about the Solo 2. Utilising the new Slow-mo iPhone feature we devised an idea that would be the perfect self-expression platform for the audience. We also created a competition trying to find the most created renditions of the solo selfie and promoted it with fun films featuring international influencers.
Digital & Social
We created a campaign destination that would house all the videos created by the movemnt.
We created a campaign destination that would house all the videos created by the movemnt.
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