Details
Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
User Experience Design
Information
The campaign objective was to drive consideration in people new to streaming. We also used it as an oppotunity to showcase our products and features with key music influencers. We were also launching the Play:5 and Truelplay at the same time, so we created mini videos that went deeper into the Sonos eco-system.




Anthem Cut

Trueplay - Rick Rubin

One App - Q-Tip

Multiroom - Gary Clark


Interactive Display Ads





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