Ueshima
Details
Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
Information
Ueshima Coffee Company, one of the largest coffee makers in the world, wanted to launch their Ueshima brand coffee into the UK market in a fun and disruptive way. Toted as Japan 1# coffee, we delved into WTF is Japanese coffee, and we brought this fun little insight to life in a weird and whimsical visual world, depicting a Japanese welcome cat inviting you to taste Japanese coffee. We juxtapose the eccentric nature of Japanese culture and its obsession with craft, resulting in a visual space that feels familiar but also fresh.
Ueshima Coffee Company, one of the largest coffee makers in the world, wanted to launch their Ueshima brand coffee into the UK market in a fun and disruptive way. Toted as Japan 1# coffee, we delved into WTF is Japanese coffee, and we brought this fun little insight to life in a weird and whimsical visual world, depicting a Japanese welcome cat inviting you to taste Japanese coffee. We juxtapose the eccentric nature of Japanese culture and its obsession with craft, resulting in a visual space that feels familiar but also fresh.
OOH
Placements across the city.
Placements across the city.
︎Back to Home