The Vision

NeuThrone represents a new paradigm in brand building—a "Future Brand" created by Super Vision Studio (founded by Tim Shea and Ez Blaine) that doesn't just use AI as a design gimmick, but integrates it throughout the entire creative process. The result is a luxury streetwear label with product features that simply couldn't have existed pre-AI.

The Insight

Most fashion brands were treating AI as surface decoration—slapping AI-generated patterns onto basic items. NeuThrone flipped this: instead of putting AI on clothes, we put clothes on AI's capabilities. The streetwear became a delivery mechanism for genuinely innovative technology.

The Work

NT Visionaries Sunglasses Handmade frames embedded with reality-altering technology. When viewed through mass surveillance or facial recognition cameras, the tech alters what the system sees—essentially showing a completely different person wearing the glasses.

The concept stems from a provocative truth: in our current society, your image isn't your own. Everyone can be seen, judged, and categorized. But that superficial image prevents genuine human connection. The NT Visionaries challenge the status quo that rewards the fake and disregards the truth.

The Philosophy

"A Neu canvas, frame, view, vista for Visionaries with unlimited power to alter perceptions and create clarity within our world and beyond. A Neu-medium intersecting regality of heritage and modern design. A platform for the expression of self and trans-formation."

The Point

AI isn't about making things faster. It's about making the impossible possible. NeuThrone proves that when you embed AI into the DNA of a brand rather than bolt it on as an afterthought, you can create products and experiences that expand what's even conceivable.

View: Neuthrone.com